We are competing with others on the basis of our high quality, good service and faster delivery time. We sold only 20 machines in 2017, and now we have a permanent factory here so expect to do better sales this year. But main thing we are listening is that our quality is very good but price is high.
Speaking about company’s journey in India after reentry Park said, “Last year we got good feedback from the customers.
I am a beginner in this field and will do my best to improve our image again with support from best engineer and sales person in the Indian market,” he added. Step by step we will grab the market by bringing great technologies, which will be best in this segment. India is a very big market making middle segment cloths for global buyers. “To make a business successful, building confidence in customers is very important. Besides, when we are making the machines here the logistics cost for the customers gets reduced to almost 1/4th when compared to same machine when imported from China, so this is going to be very good benefit for the customers here,” Park said. Like other companies’ customers, our customers will not have to wait for the service and spare parts because we are available 24×7. We will be having direct presence so will be giving the best after sales service to our customers, which is really important.
“We have already sent our engineers from India to Korea for training as we will be making same quality machines like Korea here. We will start with flat embroidery machine with 18 head and 36 head,” said BS Park from SWF SunStar while speaking exclusively to Apparel Views editorial team. At present, we have decided to manufacture two models but later may increase the range. With this step we will be coming closer to the customers who can visit our factory to witness our state-of-the-art assemble plant. We have a factory in Greater Noida, which will start very soon, most probably by April. “Sunstar has developed a very good operating system which we have brought to India for assembling embroidery machines here. SWF will be the first foreign company opening an embroidery machine assembling unit in India. The company, which stopped its operations 2.5 years back in India, last year reentered the same and is now planning to open up its assembling plant here.
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